The Semut Season 1-5
The Semut is a reality show program with gamification that provides stocks and trading knowledge by a credible trader through an entertaining video content on YouTube.
Service
YouTube Program
Client
Mirae Asset Sekuritas
Year
2020
MIA in charge of developing concept, script, run down, production, and post-production including distribution to Mirae Asset YouTube channel.
One and only reality show about stocks and trading in Indonesia
with total of six seasons and gained hundred thousands of viewers during the show.
The Semut also inviting star traders to be mentors during episode with different types of mentees that attracts youngsters about trading and investment by tapping
in their lifestyles.
The Semut
YouTube is one of the most popular platforms in the world with millions of active users every day, including many individuals interested in investing and stock trading. Through programs like “The Ants,” brands can reach a larger audience, build brand awareness, provide content that is different than before, and build relationships with their potential customers on a more personal level.
