Activation Booth
Kiwoom Securities has the advantage of Zero Transaction, so apart from expanding marketing online, Kiwoom also wants to carry out promotional activities offline.
Service
Activation Booth
Client
Kiwoom Sekuritas
Year
2023
MIA is responsible for increasing Kiwoom's brand visibility by building booths at places and events that have the potential to be visited by Kiwoom Securities segments.
Apart from that, the brand activation is also carried out as a means to build trust and relationships with consumers towards Kiwoom Securities as the No.1 best securities in Korea which is expanding to Indonesia.
To of those things, a booth is needed to simultaneously obtain customer data - get feedback - strengthen the brand position - reach new customers. In this way, the objectives of Kiwoom Securities' marketing activities are achieved.
