Daesang Corporation (Mamasuka Indonesia)
DAESANG - MamaSuka - ETFF (Eat and Travel Food Festival) is a competition that invites university students from Korea, Indonesia, and Vietnam to travel to and from each other's countries to produce short films on different cultures and food. Also, they explore some places in Indonesia to make an ultimate short food movie
Project Name
ETFF
Services
Offline Event
Year
2023
At this event, MIA contributed to implementing the event starting from the pre-post event. Starting from Marketing Materials, Booths for Universities, organizing the event from start-departure-return of participants, and social media promotion.
Through this program (ETFF), it has helped Daesang achieve its goal of expanding brand awareness and strengthening MamaSuka's identity as a brand by spreading it through creative student's preferences with a film.
GOOD CONNECTION
In the end, all participants from three countries met and established good relationships during the competition held by this brand. With the increase in relationships, it is hoped that each participant can strengthen their relationships with peers who share similar interests and passions.
